What MOOD is your brand setting?
Your brand is so much more than your logo or business card. It’s the face and voice that sets a mood for your audience. It’s the story people hear about your business when you’re not around to tell it yourself.
It’s all the details … because the details make the difference.
Our team is here to collaborate with you to create a brand you’re proud of, from the inside out.
We first develop a brand strategy that reflects your authentic personality and story.
Then, we consistently apply that strategy to each and every touchpoint of your marketing, from logos, to websites, to print, to digital collateral, and more.
Let’s work together to craft your brand’s new mood.
Our 3-step process to uncover and unleash your brand’s new mood.
Step 1 - Exploration
You’re the expert in your company.
We’re here to make it shine.
It’s why our process begins by meeting with you to learn the ins and outs of your business, as well as what makes it special.
We’ll explore your products and services, target audiences, voice, and more so we can understand where you are today and where you want to go in the future.
Step 2 - Ideation
Next, we build on our discovery conversations with research and strategic brainstorming.
This step often includes competitive research to analyze the market landscape, audience research to better understand your customers, and brand strategy development to differentiate your company.
Step 3 - Creation
Once everyone is aligned on the overall brand strategy, we start digging into the details and moving from ideas to implementation.
This is when your brand receives its heartbeat and new mood through our creation of tangible tools, resources, and other deliverables that best fit your needs.
Well, that’s up to you.
We can either set you up for success and hand everything off to your internal team, or assist with implementation and ongoing strategy, support, and maintenance.
All proposals and work are customized from scratch to ensure everything is as unique as you are.
Packages often include a combination of the following:
- Brand launch consulting
- Go-to-market launch strategies
- Brand awareness strategies
- Business naming
- Product naming
- Tagline development
- Brand standards
Content & Copywriting
Competitive product analysis
Brand voice / tone
Social media guidelines
Core messaging samples
Graphic Design & Illustration
Logo & identity design
Sales / marketing collateral
Email marketing campaigns
Ad campaigns (print & digital)
Vendor / client leave behinds
Branded social media posts
Trade show & special event materials
Point of purchase displays
Website Design & Development
Content & copywriting
Custom code & development
In their words …
“We have worked with Dina for the past 5 years as our Global Chamber® brand has been built worldwide. She has been easy to work with, creating sharp, creative designs for the logo, business cards and all collateral. We appreciate how easy it is to work with her, along with her ability to ‘read our mind’ to optimize results. Highly recommended!”
– Doug Bruhnke, Founder/CEO, Global Chamber®
– Danny Kelly
“Dina is a delight to work with. So many consultants promise partnership but fail – in contrast, Dina delivers. I was thrilled with her attention to detail, her design aesthetic/sensibility and capacity to listen to and respond thoughtfully to feedback. You’ll never regret choosing Dina as your branding partner.”
– Damien Faughnan, CEO Coach & Consultant
“Dina has a unique skill set as a designer and marketer extraordinaire. She has a solid understanding of current trends and can create relevant and distinct brands for her clients. We have worked with Dina for over seven years and have never been disappointed in her work!”
– Kathey Wagner, Co-Founder / Community Connector
“Working with Dina has been beyond helpful. She gives you a clear, concise, and thought-out plan to execute your specific brand activation and all the materials to go along with it!”
– Ericka Kelly, Founder – Karma & Kurls
“Dina and her team have absolutely been one of the best investments I’ve made for my business. Over the last 4 years she has helped us find our brand identity, and more importantly, makes sure we stay consistent and true to that in all that we do. From the smallest of projects like collateral design to big company changing marketing and PR campaigns, she is a true professional and a one-of-a-kind talent.
During our time with MOOD and Dina, our sales and profitability have more than quadrupled. Our brand notoriety and recognition is now one of the biggest and best in the state. Seriously, do yourself and your business a favor and invest in Dina and her team’s talents, before your competitor does.”
– Ryan Treacy, Founder & CEO – C4 Laboratories